CONCEPT:
Cut to Atreyu’s The Time is Now, this high-energy piece plays before the start of overtime. It intermixes footage acquired during Content Day with TV highlights.
The strategy also incorporates the “picture in picture” concept (PIP), which was prevalent in sports media through 2019. The video works best in a 1:1 aspect ratio or in a sequence fit for the centerhung at Enterprise Center. As opposed to 16:9, a square sequence allows for better visual balance as most of the screen is covered by PIP. It also prevents the necessity to increase scale of PIP elements to fill negative space.
