Concept:
An iconic St. Louis landmark would go by a new moniker in the summer of 2018. While we knew a couple months in advance, it wasn’t until the final days that a solid concept was in place. Originally, the video showed scenics accompanied by music of past performances, like Frank Sinatra and the Rolling Stones.
However, the team quickly realized that shots of an empty venue weren’t an accurate depiction of what Stifel Theatre had become. My new concept honored the auditorium’s past while looking towards the future.
